Corporate News

CDO Launches Ham for a Cause Advocacy Project

Top meat processing firm CDO-Foodsphere Inc., launched its corporate social responsibility (CSR) project recently to help find a supplemental feeding program for undernourished kids.

To finance the feeding program, the food company has committed to donate P5 from the proceeds of each Holiday Ham sold to corporate clients this Christmas Season.

"It's the season of joy and gift-giving. We should not forget to share our blessings with the less fortunate children who are dying of hunger and malnutrition," said Akel Galangan, regional sales manager of CDO.

Galangan explained that under the advocacy campaign, the company is donating P5 form the sale of each box of CDO Holiday ham costing about P390 per kilo to Gabay Buhay project, a supplemental feeding program administered by Odyssey Foundation Inc.,

Launched on July 4, 2004, Odyssey Foundation is a non-stock, non-profit organization that aims to improve the daily nutritional intake of children in poor communities.

As of June 30, 2006, Odyssey Foundation has helped uplift the nutritional status of more than 2,200 previously undernourished kids in Metro Manila and Bulacan.

A United Nations Children Fund (UNICEF) report cited that from 1996 to 2005, there were 3 million children under five years who were moderately or severely underweight in the Philippines. Of the figure, 30 percent of these Filipino children were stunted ort too short for one's age while 8 percent have been classifies as waster or dangerously thin.

The numbers are too alarming, and yet they are only the tip of the iceberg, according to the UNICEF. Children become underweight or stunted after suffering from malnutrition for a long period.

"It feels good to know that while you our employees or business associates are feasting on delicious, flavorful CDO Holiday Ham, you're feeding a great number of children at the same this, this season and beyond," Galangan said.

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