Corporate News

CDO Idol Cheesedog Awards Top Young Recyclers March 31, 2011

CDO Idol Cheesedog awarded the most outstanding participants of its environmental awareness program Go Idol, Go R3 in Pampanga and Bataan. Taking the judges by surprise, 1st graders in San Agustin Elementary School in San Fernando, Pampanga bagged the top prize, proving that even the littlest ones can be creative environmentalists. Meanwhile, it was 5th graders that claimed the title "grand winner" in Cupang Elementary School, Balanga, Bataan.

The grand prize consists of PhP 5,000 in cash, a trophy, CDO Idol Cheesedog caps and shirts, and a trip to the Manila Ocean Park for the winning class. Second and third placers will receive PhP 3,000 and PhP 2,000 in cash respectively.

Go Idol, Go R3 is a Central Luzon-wide program that encourages elementary school students to creatively embody the R3 principles: reduce, reuse, and recycle. Six schools made it on the environmental advocacy program's itinerary.

"We are excited about this program," said Rodalina Magtoto, third grade school teacher in San Agustin ES. "It is the first time that we've had such an event and it is good for the children's awareness." Interestingly too, she notes, "this is a good activity because the children can bring environmental awareness from the school to their parents and siblings at home." She points out how children can become catalysts for change bringing school learnings to the home and not the other way around.

The Pampanga leg of the Go Idol, Go R3 campaign met participation from both the barangay government and media through Councilor Jimmy Lazatin and Ms. Alma Ochotorena of Newsbreak Digest Syndicate.

"An appreciation of the environment should begin at an early age" explained CDO Idol Cheesedog Brand Supervisor Neo Patawaran. "We are excited that schools have been so welcoming of our project."

Go Idol, Go R3 was met with the same warmth in Cupang Elementary School, Bataan. Guests and judges from the World Wide Fund (WWF), the Department of Education (DepEd), and the City Mayor's Office were greeted with an overwhelming number of recycling projects. There to award the Bataan winners were Neo Patawaran, Isobel Resurreccion of the WWF, Annie Tuazon of the Mayor's Office, Jeannette Andale, District Supervisor of DepEd, Bataan, and Pinky Demaisip of Agatep Associates, Inc. (AAI)

"We are only on our second leg, but we have been finding so many kids practicing R3," said Neo. "These are our batang idols."

Go Idol, Go R3 will set off for Tarlac, Zambales, Bulacan, and Nueva Ecija in search for artistic and enthusiastic grade schoolers who will best recycle old junk into new useable things.

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